How to work in digital? Guide to digital professions

How to work in digital? Guide to digital professions

In the context of our main topic - the IT industry, we often talk about different professions. After all, the direction is huge, and at the same time quite new. The Code Club Ukraine project teaches programming to children and teenagers for free. But let's not forget about motivation: for this it is necessary to explain to the younger generation why they need this knowledge, where they will be able to apply it in the future, and where - today. So we present the latest professions that emerged with the development of technology and are now very popular.

For example, SMM-manager, copywriter, targetologist or SEO-specialist. What are these professions and what skills do you need to practice them? Our partners - job search site №1 in Ukraine, who shared valuable information, will help to understand this!


This is a person-text who can find meaning in anything. Writes for filling and promoting sites, emails, leads, social networks and corporate blogs. It is good to know languages, to know all the rules of modern spelling and to understand where a comma should be, and where it should not be put at all. Write texts that will be well indexed in search engines and "cling" to the reader.

SMM manager

This is a person-social network who is able to perfectly maintain profiles on Instagram, Facebook, TikTok at the same time, and still manages to fill the Telegram channel with interesting content. Creates a content strategy for promoting pages, collaborates with bloggers and influencers, arranges interactives and all the movement in the pages.

Write posts, create illustrations and creatives, know the features of each social network, adjust the parameters of targeted advertising, study your target audience, and be able to calmly respond to negative comments. In general, there are many requirements, but the profession is extremely creative and interesting.

Contextual advertising specialist

This is a man-advertising campaign. The main task is to think about and write advertisements, track traffic, study the "path" of site visitors. The responsibilities of a contextual advertising specialist also include the creation of media content to attract potential customers to the web resource.

Competently sell advertising, work with various services and Internet tools from search engines - Google AdWords, Google Analytics, Google Tag Manager, Google Key Planner. Also have an idea of ​​how remarketing works. This is only a minimum of skills, but if you are persistent and motivated, everything will work out.

Digital marketer

This is a bridge man, because it combines online and offline advertising and helps companies get the most customers. How to distinguish regular marketing from digital? It's simple: if a marketer agrees to place a billboard or order advertising on television or radio - it's marketing in the classical sense. And if it attracts VR-technologies, QR-codes, mobile applications, social networks to the strategy of product or service promotion, it is already digital-marketing. The specialist fully develops and implements media campaigns, carefully analyzes the portrait of the buyer, is responsible for communication between the company and the client.

It is necessary to begin at least with sociability and ability to establish contact with people quickly, constant studying of marketing in all its displays and skills of work with HTML, CSS, Photoshop. It does not hurt to know how to write a cool advertising text, to create a creative that will definitely attract the attention of the target audience.

PR specialist

This is a creative person. It depends on the PR, how many people learn about the project - thousands or units? The specialist should be "friends" with social networks, make a plan of activities and information drives to promote the brand, be in touch with the media 24/7, form an advertising budget, write press releases and hold press conferences. It is thanks to his work that the company's visibility can grow hundreds of times.

It is good to have PR tools, because the successful implementation of the project will depend on these skills. To identify the target audience well and know which "points" need to be clicked so that the person will react and "catch" the product or service. You also need to understand the types and structure of media, be able to write any text, and know the basics of economics, management and even law. This is a leader who is the mouthpiece of the entire project team.